Beauty Brands is one of my favorite stores but it’s a bit out of the way for me so I don’t get there often. I managed to get over there the other day and was really excited when I saw a display of 2 OPI Beauty Brand holiday 2012 exclusives; Tangled in the Tinsel and Ask Me Who I’m Wearing?. Historically, I am a HUGE fan of Beauty Brand’s OPI exclusives and have collected quite a few. Perfectly Red is my all time favorite red creme, Red Hot Glam and Pomegranate Me a Wish are gorgeous shimmery reds and Teeny Weeny Pink Bikini is one of my favorite pink polishes.
Of the two Beauty Brands exclusives this time around Tangled in the Tinsel definitely caught my eye. It looks so interesting in the bottle. The combination of silver glitter in a greenish blue leaning gray jelly base with the addition of chunkier rainbow glitter is hard to resist!
Application was average for a glitter polish. I used three coats in my swatches and bald spots can be a problem unless you are careful.
Moral of the story…awesome polish but now is the part where I hate on OPI. Again.
They’ve gotten into this lovely habit where “x store exclusive” is just another name for “we already released this polish and want to sell more of it so we’re going to put a different label on it and hope no one notices.”
For a full rant and more swatches (and what polish OPI repackaged this time) check below the jump!
The first time I noticed OPI had started to repackage previously released polishes was with another Beauty Brands exclusive; Orchid Me Not. Turns out….it was Kinky in Helsinki repackaged with a new label. I wasn’t too upset about that one since Kinky in Helsinki is a long retired polish.
But then last holiday season as part of their Ulta exclusives they released A Sparkle Yule Love which was Excuse Moi (from the Muppets collection). Both those polishes was available to purchase at Ulta at the same time. Releasing the same polish at the same time with 2 different labels is downright criminal!
Just when I didn’t think OPI could do any worse they released an Ulta exclusive Summer collection that was a collection full of dupes of recently released collections. Seriously.
So, to say the least, I am well aware of OPIs habit of doing this. When I looked at Tangled in the Tinsel in the store I racked my brain thinking about other OPI polishes I might have similar to this one. Metallic 4 Life immediately came to mind but has much chunkier glitter. I also thought perhaps How’s it Snowin’ might be a dupe but as it turns out, that one doesn’t have any rainbow glitter in it. When I purchased Tangled in the Tinsel I thought I was safe. Well, I was wrong!
Previously OPI had never repacked Nicole by OPI polishes and sold them as OPI exclusives but that is exactly what they did this time around. Nicole by OPI Follow Me On Glitter is the exact same polish as Tangled in the Tinsel and is easily found in most drugstores. This is great news if you like this polish and don’t live near a Beauty Brands. This is bad news for me who has, yet again, been duped by OPI!
Sigh. One day I will learn!